The Whirlpool Whitemagic Elite 7.0 kg (Model 31683) is designed to offer a robust yet efficient laundry solution for everyday use. With its 7 kg capacity, it is well-suited for households of around 3-5 members, managing typical laundry loads without excessive size or cost.
One of its key selling points is the Power Scrub Technology, which helps remove tougher stains through improved wash agitation. The 6th Sense technology uses sensors to adjust water, detergent and wash cycle based on load and fabric, leading to better cleaning and resource savings. The Zero Pressure Fill (ZPF) ensures that even when water pressure is low (as is common in many areas) the tub fills properly and the wash cycle can start effectively. These features make the machine more versatile in Indian conditions where water supply and pressure can vary.
With 8 wash programmes, you have flexibility for different fabrics or soil levels (for example Daily, Heavy, Delicates, etc). The machine also bears a 5-Star energy rating (for the specified variant) which helps reduce electricity consumption. According to one listing, the spin speed is around 740 RPM. The build includes convenience features like a magic lint filter, rat mesh (to prevent rodent ingress), digital display, and toughened glass lid. The dimensions are stated as approximately 540 × 976 × 550 mm (W × H × D) in one listing.
Overall, the Whitemagic Elite 31683 offers a well-balanced combination of capacity, features and efficiency. For users who want a fully automatic top-load machine with modern technology (rather than a very basic model) and sustainable utility bills (thanks to 5-Star rating), this is a strong option. Before purchasing, you should check local service availability in your area, confirm whether the variant is 5-Star rated (some variants may differ), verify finish/colour and check whether installation is included.
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